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1.Example of AB Testing
Please see Website A or Website B got more clicks and higher conversion rate?

B Wins 25% Subscription Increased.

Make it simple, focus on ask, Clean up form and so B is increased.
Focus on what it happens…

2. Please choose the following Website A or Website B that which one got higher conversion rate?

Answer: (A) got 40.6% increase
= additional 2.8 million email addresses
& $60 million estimated in donation

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